- DaytimeTV, 1988 -
Who was the biggest loser in this year’s writers’ strike? We believe it
was you – the viewers of daytime. From March 7 to August 8 of this year, the
Writers Guild of America was on strike against the Alliance of Motion Picture
and Television Producers and the television networks. For five months, the
soaps were written by unknown others (few still know their identities). Not
only were the soaps affected by sometimes inconsistent dialogue and storylines
that seemed forced but also there was an additional loss that has remained
unbeknownst to the fans of daytime – until now. Our research has revealed a
number of major storylines that were killed or altered as a result of the
prolonged strike. According to our sources, a number of storylines were in the
planning stages and set to air this past summer when the labor action took
place. Other storylines that were already airing were changed either because of
the replacement writers’ need to spice up their shows or because executives at
a daytime drama chose to postpone major plans until the regular writers
returned. What follows is a short list of those storylines with an accompanying
explanation of what you missed:
When Marj Dusay (ex-Pamela) joined Santa
Barbara , it was thought to be another example of
masterful casting by the 1988 Emmy Award Winner for Best Soap. Rumours said
that the character of Pamela would shake things up like never before and be a
major character on the show for years to come. In four months, Pamela was gone
and Santa Barbara
lost one of the finest actresses in daytime. What happened? Well, it turns out
the replacement writers needed to push ahead a storyline so they essentially
sacrificed the character of Pamela. We understand the regular writers were
aghast to learn that “their” newly-created character was being killed off, but
they were powerless to do anything. Perhaps, this is daytime’s version of the
power of the pen (or is that typewriter), but Santa Barbara , it may turn out, was hurt most
by the strike because it lost what was to be a villainess extraordinaire. The strike also influenced the wedding dates of Keith and Gina. Santa Barbara held fast
until the regular writers returned to give Gina and Keith (and its viewers) a
wedding to remember.
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